Blueair, as part of Unilever, is a rapidly growing global brand with consumer health at its core. We believe that no matter where you live, your lifestyle, or your specific health needs, air health is vital to your wellbeing. Over the last 30 years, Blueair has built a team of creative thinkers, health enthusiasts, and innovators who are passionate about our impactful products. We are seeking to add to our entrepreneurial and dynamic culture with a Shopper Marketing Manager.

Position Description:

The Shopper Marketing Manager will become Blueair’s internal advocate for shoppers. This role will own the development and execution of all channel-marketing activities, both online and offline, to ultimately enhance the shopping experience and help grow business sell-out and brand equity for both Blueair and our retail partners.You will lead in developing the shopper marketing processes, help adapt the product and brand communication strategy on shopper content (in-store & online) while ensuring it aligns to Blueair’s strategic communication. You will work closely with the sales team, brand, retailers and agency partners - so a strong collaborative spirit and agility will be key.

We believe that we’re better together. Our team is hybrid and requires applicants to live commuting distance from a Blueair office (NYC or Chicago Loop) and be in-office Tuesday-Thursday.

At Blueair you’ll be part of a global team with creative minds collaborating from around the world. We work across time zones, so some flexibility in working hours is part of the adventure. It’s a chance to connect with passionate teammates worldwide, gain diverse perspectives, and help build a brand that resonates across cultures.

Responsibilities and Functions

• Own and manage Blueair's shopper content calendar for North America Omni (in-store and retailer.com).
• Act as the voice of the shopper, bringing clear category shopper insights to create sharp, competitive messaging.
• Leverage strong retailer insights to understand shopper behavior and adapt content accordingly.
• Plan, manage, and optimize shopper marketing initiatives with retailers in alignment with Blueair's shopper calendar.
• Conduct regular, data-driven digital content audits and optimizations.
• Collaborate closely with sales and brand teams to align on brand and innovation campaigns. Coordinate with sales on retailer marketing calendars and execution, including:
• Retail channel communication (online content, in-store displays, and roll-out of retail packaging)
• Uploading content for new product launches
• Manage shopper marketing budgets effectively.
• Jump in and help wherever you’re needed - we’re a collaborative team, and sometimes that means pitching in on projects outside your usual scope.

Skills & Qualifications

• Minimum of 5 years of marketing experience (Shopper/Trade Marketing preferred).
• Strong background in digital and trade marketing required.
• Bachelor's degree (BA or BS) required.
• Proficiency with Adobe Creative Suite; experience with Canva and Figma is a plus.
• Agile, adaptable, and able to execute brand and product marketing strategies successfully.
• Analytical, data-driven mindset with the ability to leverage media and sales results for continuous improvement.
• Excellent interpersonal and communication skills, with the ability to align objectives and collaborate across teams.
• Entrepreneurial thinker with a passion for winning and a growth mindset.
• Experience working with global and local product marketing organizations preferred.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Self-motivated, proactive, and accountable for delivering on commitments.

Pay: The base salary pay range for this position is $90,000 to $110,000 per year. Blueair takes into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

Bonus: This position is bonus eligible.

Benefits: Blueair employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but not limited to, health insurance (medical, dental and vision), 401K with company match, parental leave, sick leave, paid vacation and holidays, as well as access to numerous additional perks and benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Blueair is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other characteristic protected by local, state, or federal law and will not be discriminated against on the basis of disability.

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